More plan to shop online this holiday season
Price Grabber, a division of Experian – one of the credit reporting agencies, conducted a survey of 2,322 U.S. consumers who shop online. The survey was conducted from September 19 to October 17, 2011. Compared to the responses last year, there was a slight increase of 1 percent in those who plan to shop online by computer, an increase of 44 percent who plan to shop online from a mobile device and a 26 percent decrease in those that will shop at brick-and-mortar stores.
Where they will shop
When the responders were asked all the ways they will shop this holiday season, here is how they responded:
90 percent will shop online from a computer, compared to 89 percent in 2010.
48 percent will shop in brick-and-mortar stores, compared to 65 percent in 2010.
13 percent will shop online from their mobile device, compared to 9 percent in 2010.
According to Price Grabber, the average consumer will also shop more online for the holidays than they did in 2010 and less in stores.
63 percent of their holiday purchases will be done online, compared to 57 percent in 2010.
33 percent of purchases will be from brick-and-mortar stores, compared to 40 percent in 2010.
4 percent of purchases will be from a mobile phone, compared to 3 percent in 2010.
Reasons they will shop online
The online shoppers were asked to select all the reasons they would shop online from a mobile device and responded as follows:
78 percent didn’t want to fight crowds at the stores.
76 percent wanted to take advantage of free shipping or shop “around the clock”.
75 percent liked the ease of comparison shopping.
Smart phones used for shopping
The responders who planned to use a mobile device for shopping were asked how and where they will use their smartphones, and to select all the ways they plan to use their smartphone. There was a difference in the responses by women and men, which are listed below:
“Check prices online before making offline purchases” was selected by 77 percent of the men and 71 percent of the women.
“Plan to use shopping aps” was selected by 59 percent of the women and 51 percent of the men.
“Plan to view retailer emails with coupons or discounts while shopping in stores” was selected by 57 percent of the women and 51 percent of the men.
“Have coupons texted directly to a mobile device” was selected by 47 percent of the women and 30 percent of the men.
Where would they shop with a mobile device?
Shop from home was selected by 82 percent of the women and 77 percent of the men.
Shop while standing in line was selected by 20 percent of the women and 16 percent of the men.
Shop from work was selected by 44 percent of the men and 39 percent of the women.
Shop using their mobile phone in the store was selected by 25 percent of the men and 18 percent of the women.
Online shopping is becoming the norm for most and smartphones have contributed to the increased interest in it. Online shopping lets you compare prices without having to waste time and gas. During these tight economic times, everyone is looking for a bargain.
Credit Damage Expert, John Ulzheimer, is the President of Consumer Education at SmartCredit.com, the credit blogger for Mint.com, and a Contributor for the National Foundation for Credit Counseling. He is an expert on credit reporting, credit scoring and identity theft. Formerly of FICO, Equifax and Credit.com, John is the only recognized credit expert who actually comes from the credit industry. Follow him on Twitter here.